Streetwear is no longer just a niche trend - it has evolved into a major player in the fashion world, impacting everything from haute couture catwalks to laid-back street style. With its origins in skateboarding and hip-hop scenes of the '80s and '90s, streetwear puts a spotlight on comfort, self-expression, and keeping it real. The fusion of art, music, and athletic influences has made it a go-to choice for young people and fashion-forward individuals alike.
The fashion scene is being shaken up by spunky domestic streetwear businesses, giving big players like Supreme and Off-White a run for their money. These homegrown designers bring fresh ideas and cool concepts to the table, making a mark in their communities. By drawing inspiration from their urban backgrounds and cultural roots, they manage to stand out in a sea of fashionistas.
With their edgy collections and eco-friendly practices, these game-changers are not just influencing the fashion world, but also fostering a sense of belonging and unity. Watch out, hypebeasts - these brands are definitely ones to watch, no matter your streetwear savvy.
1. Jaywalking
Jay Jajal, the founder of Jaywalking, has made a significant mark in the fashion industry by creating one of India's most daring streetwear brands. Known for his exceptional talent in crafting tall, exaggerated silhouettes and pioneering designs, Jaywalking's distinct style has garnered widespread recognition in both the fashion community and among A-list celebrities. With its daring flair and unique blend of streetwear and high fashion elements, Jaywalking has become a sought-after brand for individuals seeking to make a bold statement through their clothing choices.
Jaywalking's collection includes eye-catching hoodies adorned with vibrant graffiti prints, adding a touch of edginess to any wardrobe. The brand offers oversized t-shirts that provide a relaxed yet stylish look, perfect for those who want to express themselves boldly.
Where to Buy: https://www.jaywalking.in/
2. Toffle
Introducing Toffle, the fresh face of Indian streetwear! Fusing the vibrant energy of urban style with cutting-edge design, Toffle is the brainchild of a dynamic team pushing boundaries. Drawing inspiration from global fashion trends and local influences, Toffle creates clothing that speaks to the spirit of today's youth. From sleek essentials to eye-catching showstoppers, Toffle's collections are as versatile as they are stylish.
Each piece is meticulously crafted with a keen eye for detail, showcasing the brand's unwavering dedication to excellence. With a pulse on art, music, and street culture, Toffle's creations boast daring graphics, bold prints, and innovative shapes that are in tune with the times. Get ready to embark on a fashion adventure with Toffle, where every design is a statement in itself!
Where to Buy: https://toffle.in/
3. Ascending Descending
Ascending or Descending? You may be confused by the name, but trust us when we say there is only one way to go with this brand - up, up, up!
Drawing inspiration from the avant-garde, the grind of everyday life, emerging artists, and the underground scene, Ascending Descending has unleashed a bold and fearless collection of streetwear. Established just in 2023, this line is already raising the bar for fresh, cutting-edge fashion.
Ascending Descending is not for the faint of heart. This brand challenges you to rock their threads only if you're willing to own it. It's all about self-expression, creativity, and daring style. Whether you want to make a statement or inject a burst of color into your wardrobe, Ascending Descending is here for the bold and adventurous.
Where to Buy: https://holygrails.in/collections/buy-streetwear-style-clothes-hg-x-ascending-descending
4. Almost Gods
Almost Gods, the game-changing Indian streetwear brand, has quickly risen to fame with its daring designs and top-notch style. Founded by the creative genius Dhruv Khurana, this brand effortlessly blends street culture with high fashion, delivering pieces that are both visually stunning and culturally relevant. What sets Almost Gods apart is its knack for storytelling through fashion, weaving together themes of mythology, art, and societal issues in every collection.
From bold graphics to intricate embroidery, their apparel is a feast for the eyes, but it's more than just a fashion statement - it's a cultural revolution. These designs aren't just clothes; they're conversations, challenging norms and sparking discussions in the fashion world.
Where to Buy: https://almostgods.com/
5. Huemn
Looking for a fresh Indian streetwear brand that blends style with a conscience? Look no further than HUEMN! Founded by the dynamic duo Pranav Misra and Shyma Shetty, this brand is all about rocking progressive designs with a side of social awareness. From inclusivity to sustainability, HUEMN is making waves in the fashion world with its thought-provoking collections. Their bold graphics, innovative silhouettes, and diverse color palette make for pieces that are as visually striking as they are socially relevant. Plus, with a strong emphasis on ethical and sustainable practices, HUEMN is proving that fashion can be both chic and conscious. So go ahead, rock your HUEMN gear and show the world that style can make a difference!
HUEMN is shaking up streetwear with a bold attitude that challenges the status quo and encourages a new wave of fashionistas to use their style powers for good.
Where to Buy: https://huemn.in/
6. King Couture
King Couture, at its core, embodies sophistication and elegance as a true representation of modern style. The brand stands out by utilizing exquisite fabrics and luxury aesthetics to provide a unique blend of versatility and comfort, setting it apart from the rest.
At King Couture, authenticity and individuality are paramount, transcending trends and focusing on offering limited edition clothing that is as inquisitive as it is timeless. Each piece is a reimagination of classics, infused with a touch of curiosity and a nod to traditional fashion. Their designs draw inspiration from history and heritage, reimagined with a contemporary twist that stays true to the brand's aesthetic. The result is a collection that seamlessly marries the past with the present, creating a timeless allure that resonates with every wearer.
Where to Buy: https://holygrails.in/collections/buy-streetwear-style-clothes-hg-x-king-couture
7. SIX5SIX Street
SIX5SIX STREET is a dynamic Indian streetwear brand blending urban aesthetics with contemporary design. The brand embodies the vibrant spirit of Indian street culture, offering a diverse range of apparel and accessories for fashion-forward youth. The collections feature bold graphics, edgy prints, and innovative silhouettes, reflecting the eclectic nature of street style. Inspired by subcultures, music, art, and sports, the brand creates trendy and culturally relevant pieces.
In addition to unique designs, SIX5SIX STREET promotes inclusivity and diversity in the fashion industry. The brand celebrates individuality, self-expression, and bold aesthetics. Popular among fashion enthusiasts in India, it pushes streetwear boundaries and inspires creativity boldly.
Where to Buy: https://www.six5sixstreet.com/
8. Duskin
In an era where India is on the cusp of a design revolution, Duskin stands for innovation, elegance, and an unyielding pursuit of excellence. Founded by brothers, Devansh and Shubham, Duskin is a movement to redefine India's narrative in the global fashion arena.
They aim to create a community valuing luxurious, innovative, design focused clothing with a practical approach. By offering highly customized products, they aim to inspire creativity, embody elegance, and connect deeply with individuals. Their products pay great attention to detail, blending trending art forms with premium materials.
Where to Buy: https://holygrails.in/collections/duskin
9. Nought One
Nought One is a standout brand in Indian streetwear, fusing streetwear with high fashion. Founded by Abhishek Paatni, it's known for avant-garde designs pushing traditional boundaries. Nought One emphasizes bold aesthetics, unique cuts, and intricate detailing, setting it apart from conventional labels. Collections mix edgy and contemporary elements, with asymmetrical designs, layered textures, and striking graphics. This resonates with fashion-forward individuals. Nought One blends urban influences with high fashion, gaining a dedicated following among India’s youth.
Beyond innovative designs, Nought One is committed to quality. Each piece is meticulously crafted to look good and last. The brand draws inspiration from global streetwear trends, with a unique Indian twist, creating globally relevant collections. Nought One's impact on Indian streetwear is significant, redefining contemporary fashion. By challenging norms and embracing creativity, Nought One inspires self-expression through fashion.
Where to Buy: https://www.noughtone.in/
Conclusion
Top streetwear brands blend culture, creativity, and exclusivity. From pioneers like Supreme and Stüssy to crossovers like Off-White and Fear of God, each brand offers a unique aesthetic for street culture enthusiasts. You can check out some of the most amazing homegrown streetwear brands all at one place at holygrails.in. Bold graphics, collaborations, and craftsmanship shape trends. Streetwear evolves with these labels at the forefront of fashion and urban culture fusion.
Reference:
https://hulaglobal.com/blog/top-10-streetwear-brands-in-india/
https://firstlook.fashion/indian-streetwear-brands
https://www.instagram.com/aryan_patthak/
https://www.instagram.com/six5sixstreet/