The Indian hip-hop scene has been completely on fire recently, with streetwear undergoing a significant evolution alongside the music. Artists like Divine, Naezy, and others are not just creating music but also setting fashion trends that are resonating throughout the country. The history of streetwear in India dates back to the 1980's and 1990's when hip-hop music and culture gained popularity. This led to an increased interest in urban style fashion, with people looking for ways to express themselves through their clothing. Eventually, Bollywood caught up with the trend and it could be seen in many famous movies.
Hip-hop has always been more than a genre; it's a lifestyle encompassing fashion and attitude. Streetwear has become a crucial part of this culture, with individuals expressing themselves through the freshest kicks, trendiest oversized tees, and most stylish caps. The surge in Indian hip-hop's popularity has directly influenced the streetwear scene, with enthusiasts eager to emulate their favorite artists' styles.
Hype culture is one factor that has helped it gain popularity. To put it this way, streetwear has an innate "coolness" because of the "hype" created around it. Everyone wants an elusive product, even if it means going crazy trying to get their hands on it through limited edition releases or just plain effective marketing. And it provides the perfect backdrop for hype culture to flourish; everyone is vying for the original Nike Sneakers, the bulky Balenciagas, or the limited edition Yeezys.
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Sneaker culture, in particular, has seen a boom. Sneakers are no longer just footwear; they're statement pieces, worn with everything from casual jeans to formal suits. Sneakerheads are emerging, collecting and trading rare and exclusive kicks like collector's items.
Even though it's high fashion, streetwear has comfortable, flattering silhouettes, and allows a certain amount of ventilation. Whatever you think of streetwear, one thing is certain: it is here to stay.
References:
https://www.breakbounce.com/blogs/post/the-history-of-streetwear-in-india-a-breakbounce-perspective
https://elle.in/article/indian-streetwear-evolution/