Have you heard the news? Justin Bieber just introduced his latest streetwear brand, SKYLRK! It's a major change from his earlier fashion line, Drew House. SKYLRK combines a futuristic style that reflects Bieber's growth and incorporates avant-garde fashion trends. How cool is that?
SKYLRK: All About the Brand's Style
SKYLRK offers a unique collection of clothing and accessories, featuring cozy earth-toned sweatsuits, trendy bubble slides, stylish sunglasses, phone cases, and even basketball uniforms. The brand takes its name from the skylark bird, famous for its graceful, high-flying melodies, as well as a nod to Bieber's alter ego, "Skylark Tylark" from 2018. According to Merriam-Webster, it can also mean playing or moving around the rigging of a ship in a carefree manner. Pretty cool, right? So much inspiration to be found in such simple words!
In December, Bieber was spotted rocking a pair of trendies "Skylrk" sneakers with unique soles. Since then, he has been sharing a ton of updates on his personal Instagram account, giving us a sneak peek at new styles, prototypes, and design concepts. It is so cool to see his creative process in action!
The line will include cozy sweatsuits in fun, earthy, and candy colors, matching beanies, stylish sneakers, fluffy belted robes, cool futuristic sunglasses in playful hues like "Wax" and "Dusty Pink," trendy platform slides, unique phone cases, and even a basketball uniform. Justin and his wife, Hailey Bieber, both rocked Skylrk at Coachella last weekend, giving the brand an awesome start that most publicists could only dream of!
You check out this black hoodie from holygrails.in as well.
Justin Bieber was spotted in December 2023 showcasing his personal line of Skylrk fashion, like these stylish sneakers, which he has been discreetly wearing for more than a year.
How can you recreate this in India?
You totally can—and you don’t have to fly overseas to do it.
Enter Holy Grails—India’s homegrown streetwear brand that’s serving international-level looks with a desi edge. Whether you're vibing with oversized hoodies, statement jackets, relaxed joggers, or Co-Ord sets that scream cool but effortless, Holy Grails has the heat you need.
Their latest drops feature bold silhouettes, unique graphics, and an elevated street style that channels the same off-duty-celebrity vibe you’ve seen in Bieber’s SKYLRK teasers. Think neutral tones, playful layering, standout pieces, and accessories that tie it all together.
Hailey Bieber's Creative Contribution
In a recent Instagram Stories post, the model excitedly shared that she's collaborating on her husband Justin Bieber's new clothing line, SKYLRK.
"I'm working on designing my all-time favorite jacket," she captioned the mirror selfie. Hailey made sure to tag the brand in the post. In the picture, the Rhode founder rocked a stylish black leather jacket with front pockets and a zipper, pairing it with dark wash jeans and her signature long, straight light brown hair.
She later posted a similar photo in an Instagram carousel on Monday, April 14th. It's clear that Hailey is bringing her fashion expertise to the table for this exciting project with SKYLRK.
SKYLKR is currently unavailable in India, but don't worry! You can still be fashionable and shop for trendy clothes at Holy Grails.
Just like Hailey bieber’s black leather bomber jacket you can get bomber jackets at holy grails as well. You can pair it with jeans, cargos and pants etc.
Exclusive Social Media Teasers to Build Anticipation.
Justin Bieber has been teasing the highly anticipated SKYLRK's launch on his personal Instagram account by sharing captivating images of the brand's various products. The official Instagram account of SKYLRK, although boasting a substantial following of over 375,000 devoted fans, has remained void of any content. This lack of posts only serves to heighten the curiosity and excitement surrounding the upcoming launch.
The official launch date for SKYLRK is still a mystery, but the excitement surrounding it is only getting bigger! Fans and fashion lovers can't wait for the brand to hit the stage, hoping for some unique streetwear that shows off Bieber's growth as an artist and individual. Stay tuned for updates!
Conclusion
SKYLRK is a fresh start for Justin Bieber, in his personal life and career. By moving away from Drew House and embracing a more cutting-edge style, Bieber is proving he's ready to shake up the fashion world. With Hailey Bieber by his side and a talented team of designers, SKYLRK is set to make a big splash when it launches. Fans are buzzing with excitement for more updates, and it's obvious that Justin Bieber's fashion journey is on the verge of an exciting new chapter!
References:
https://people.com/justin-bieber-teases-new-fashion-venture-including-apparel-11709129
https://www.highsnobiety.com/p/justin-bieber-skylrk-launch/
https://pausemag.co.uk/2025/04/justin-bieber-drops-more-hints-at-skylrk-collection/
https://www.instagram.com/p/DIer9RaTpJK/
https://www.instagram.com/p/DIcW0EFBhwG/
https://www.instagram.com/p/DIfEQe9zC4e/
https://www.gq.com/story/justin-bieber-skylrk-brand
https://www.instagram.com/p/DIUlZpmzQRg/
https://people.com/hailey-bieber-creating-favorite-jacket-of-all-time-for-husband-justins-new-brand-skylrk-11715378