Exciting news from Beaverton, Oregon, USA and Billund, Denmark! Nike and the LEGO Group have joined forces in a global partnership that is set to ignite kids' passion for active play and creativity. This groundbreaking collaboration will kick off this summer with a series of immersive experiences and co-branded products that are sure to inspire children worldwide.
By combining the iconic "Just Do It" mindset of Nike with the limitless imagination of LEGO bricks, this partnership aims to encourage children of all ages to get active and embrace their creativity. From engaging in immersive experiences in various cities across the globe to enjoying a wide range of products, including LEGO sets and Nike apparel, footwear, and accessories, kids will have countless opportunities to explore the world of play like never before.
On top of all that, three-time WNBA MVP A’ja Wilson will be lending her support to the partnership, helping to bring a reimagined world of play to life through digital channels. Stay tuned for more exciting updates on this partnership in the coming weeks. Don't miss out on this incredible opportunity to ignite your child's passion for play and inspire them to reach new heights.
The Ultimate Sneakerhead Haven in Brick
Behold: a life-size LEGO Dunk High, meticulously crafted with curved slopes to mimic Nike's famous silhouette. Building this shoe, complete with vibrant colors and printed swooshes, provided builders with hands-on experience of shoe-making. Surprisingly, LEGO chose printed details over stickers for lasting durability and maximum visual impact. Who knew LEGO could make sneakerheads so happy?
Unveiling Displayable Lettering and Interactive Play's Latest Sneaker Design
The LEGO Nike Dunk build has 3 sections: sneaker, DUNK display, basketball. 3 instruction booklets allow sharing. Decorations are mostly printed. Instructions are split into Bags 1-3 for the sneaker. The DUNK display stand has an eye-catching silhouette.
Last but not least is the LEGO Nike basketball with a Technic core. Build is technical; pay attention to element orientation. Generous printed elements in the set, many featuring the Nike logo. Especially like LEGO Nike logo, brick integrated with the swoosh. Two included, printed on curved 2×4 slope. On basketball, nice with a shimmery pixel-like pattern.
Nike is dropping the freshest kicks faster than you can say "Just Do It"! Picture this: the Nike Air Max DN x LEGO Collection sliding onto the scene on August 1, followed by a wardrobe makeover with apparel and accessories that scream "Sporty Spice" - all inspired by LEGO's signature style. Then, hold onto your hats, because on September 1, the Nike Dunk Low x LEGO Collection is dropping harder than a mic at a rap battle. These babies are a mashup of LEGO's coolness and Nike's sporty DNA, resulting in a match made in sneaker heaven. Stay tuned for more jaw-dropping Nike gear throughout the fall. Your closet will thank you later.
Fueling Creativity and Adventure in Every Experience
Both Nike and the LEGO Group are all about spreading the joy of play worldwide, even teaming up to make June 11 the official International Day of Play! Get ready for some epic activations from these powerhouse brands in the following months. Starting from June 7 to June 11, 2025, the Nike and LEGO Play Arena will be popping up at LEGOLAND California Resort. This hoops-themed experience will let kids and families create their own LEGO Minifigure athlete trading cards, design mini basketball jerseys, and show off their skills with some killer 3-pointers. And yes, access to this playground of fun is included with your regular LEGOLAND admission. Get ready to score some major points for creativity and playfulness!
Beyond the Dunk: Future Drops
Get ready for a sneaker extravaganza this August as Nike teams up with LEGO to release the Air Max DN x LEGO for approximately 13k. Featuring LEGO studs on the upper and a slick Swoosh + brick-logo combo on the heels, these kicks are sure to turn heads. And just when you thought it couldn't get any cooler, September will bring us the Nike Dunk Low LEGO collection, including sneakers, backpacks, hats, and apparel. It's all about that play-sport vibe, baby. Stay tuned for more fun, kids' styles like the Team Hustle D 12 and GT Cut 3, as well as a whole bunch of new Dunk colorways dropping in Sole Retriever Forbes Holiday 2025!
Conclusion
The LEGO Nike Dunk set offers a premium building experience, unmatched visual appeal, and a cool factor that transcends the toy or decor status quo. Priced at $100, it caters to fans and collectors alike, although some build aspects might come off as a tad gimmicky. With more sneaker styles and apparel on the horizon, this collaboration is just the beginning of a game-changing merger of sport, style, and creativity.
Whether you're a sneakerhead, a LEGO lover, or simply a fan of cutting-edge design, this partnership is a bold step in the right direction. It's basically a slam dunk in block form.
References:
https://www.lego.com/en-us/aboutus/news/2025/may/nike-and-lego-partnership-2025/
https://brickset.com/article/122597/review-43008-nike-dunk/