In the 1990s, the Jordan brand popularized athletic wear. These days, its items are pricey due to the way they are manufactured and marketed, as well as the fact that they are limited edition and have a very small supply.

The two primary logos that Addidas typically utilizes for its brand are the adidas 3 stripe, which is typically used for athletic apparel, and the cloverleaf, which is used for high-end clothing known as adidas Originals.

Jordan was punished whenever he wore the sneakers, the media reported on it, and Air Jordans became the most talked-about topic in the sports world. Here come the remarks that "all publicity is good publicity." Nike then launched a full-fledged campaign against the NBA, taking it a step further.